What to Put in Your Bio Link: 15 Ideas That Actually Get Clicks

One of the most common questions from new link page users is: "What should I actually put on my page?" The answer depends on your goals and audience, but there are some universally effective options. Here are 15 link ideas — plus guidance on prioritizing them.

For Creators and Influencers

1. 1Your latest YouTube video or podcast episode — put this at the top if you publish regularly
2. 2Your main social profiles — especially the ones where you're most active
3. 3A lead magnet or free download — something valuable to grow your email list
4. 4Your merch store — if you have one, it deserves its own link
5. 5A 'Support me' link — Ko-fi, Patreon, or Buy Me a Coffee if you accept donations

For Freelancers and Professionals

1. 1Portfolio or case study page — showcase your best work
2. 2Booking or scheduling link — make it easy for leads to book a call
3. 3LinkedIn profile — credibility and professional context
4. 4Services page — clear breakdown of what you offer and at what price point
5. 5Testimonials or reviews page — social proof closes deals

For Small Businesses

1. 1Online shop — direct product link or your main store category
2. 2Current promotion or seasonal offer — update this frequently
3. 3Booking or reservation page — for service or hospitality businesses
4. 4Google Maps or 'Find us' link — essential for local businesses
5. 5Newsletter or loyalty program sign-up — build an owned audience you can market to directly

What to Put First

The link at the top of your page gets the most clicks — by a wide margin. Put your most important, most time-sensitive, or highest-value link there. If you're launching a product, put the product page first. If you want to grow your email list, put the lead magnet first. If bookings matter most, put your scheduling link first.

What NOT to Put on Your Link Page

• Dead links or pages that no longer exist
• Links to content you're not actively promoting
• Duplicate links to the same destination
• More than 8-10 links total — decision fatigue is real
• Overly vague labels like "Click here" or "More info"

Keep It Fresh

A stale link page works against you. Make a habit of reviewing your links every two to four weeks. Update the top link when you're promoting something new, remove outdated links, and add new ones when you launch something. Think of your link page as a living document — not a set-it-and-forget-it tool.