Instagram only allows one clickable link in your profile bio — making it prime real estate for creators and businesses. Here's a complete walkthrough of how to add a link in bio on Instagram, and how to make the most of it.
How to Add a Link to Your Instagram Bio
- 1Open the Instagram app on your phone
- 2Tap your profile icon in the bottom-right corner
- 3Tap the "Edit profile" button under your name
- 4Scroll down to the "Links" section (previously labeled "Website")
- 5Tap "Add external link"
- 6Enter your URL and an optional title for the link
- 7Tap the checkmark or "Done" to save
Instagram now allows up to 5 links in your bio — but most creators still use a single link that points to a link in bio page. This lets you share far more than 5 destinations without constantly updating your Instagram profile.
Why Use a Link in Bio Page Instead of a Direct Link?
Even with Instagram's expanded multi-link support, a dedicated link in bio page is still the better choice for most creators:
- One consistent URL that never needs to change, even as your content evolves
- Unlimited links — not just 5
- Analytics showing exactly which links your audience clicks
- A branded page that matches your aesthetic
- Works across all platforms (TikTok, YouTube, Twitter) with the same URL
What to Put in Your Instagram Bio Link
The best Instagram bio links point to a page that aggregates everything you want your audience to access. Popular options include:
- Your portfolio or personal website
- Your latest YouTube video or podcast episode
- A lead magnet or free download
- Your Etsy or online shop
- A booking or contact form
- Your newsletter sign-up page
- Your other social media profiles (TikTok, Twitter, LinkedIn)
How to Set Up Your Instagram Bio Link Page
- 1Sign up for a free link page tool like meralink
- 2Claim your custom URL (e.g., meralink.in/yourname)
- 3Add all the links you want to share with your Instagram audience
- 4Customize your page with a theme, cover color, and profile photo
- 5Copy your meralink URL
- 6Go to your Instagram profile → Edit profile → Links → Add external link
- 7Paste your meralink URL and save
Tips for Getting More Clicks from Your Instagram Bio Link
- Mention "link in bio" explicitly in your post captions whenever you want followers to visit
- Update your top link to match whatever you're promoting that week
- Use your Instagram Stories to remind followers your bio link exists
- Keep link labels short and specific — "Shop summer styles" beats "Click here"
- Check your analytics weekly to see which links are actually getting clicks
Set up your Instagram bio link page
meralink gives you a free, beautiful bio link page in minutes. Add all your links, pick a theme, and start sending your Instagram followers exactly where you want them.
Create your page for free